MCI

Smart Consumption Campaign

The Ministry of Commerce and Industry planned to launch a campaign to raise awareness about the importance of choosing the right car oil. As part of commitment to consumer education and safety, It aim to provide essential information to everyone about the significance of selecting the appropriate car oil for their vehicles. Choosing the correct car oil is crucial for the optimal performance and longevity of the vehicle's engine. The viscosity and quality of the oil directly impact the engine's efficiency and overall health. It is imperative to consider the manufacturer's recommendations and the specific requirements of your vehicle when selecting car oil.

Concept

Informative Public Service Announcement

The design is intended to be an informative public service announcement using visually engaging graphics to educate car owners on how to properly maintain their vehicle's engine. The advertisement uses a 3D rendering of an engine where the "oil" is integrated as a functional part of the machine, visually emphasizing that the oil is vital to the internal workings and proper function of the engine. This personifies the engine, making the care seem more intuitive.

Content

#Consume smartly

The bold Hashtag text #استهلك بذكاء (#Consume smartly) and اختار زيت محرك سيارتك بذكاء (Choose your car's engine oil smartly) uses strong, direct language to empower the consumer to make informed decisions based on knowledge rather than assumptions. Authoritative Source: The inclusion of the Saudi Ministry of Commerce and Investment logo and website establishes credibility and trust, assuring consumers that the information provided is official and reliable.